Why is Link Building Necessary?
There is a simple logic. If you want people to visit your site, increase the number of sites from where they can be redirected. Link building is not simply like making more doors for people to enter a hallway; rather it is like guiding them from a far-away place onto a new, interesting path they never would have taken. Links to your page – both “TO” and “FROM” are equally important. It requires creativity with the logic you’ll employ to direct certain demographic groups… No two link building campaigns are the same.
We help your site in building a strong link background. They may be editorial links, out reach links or self-created links. However, our link building is 100% spam free and can be effective in whatever way chosen.
Our Link Building Process
Our strategy can be divided into three core parts. One is planning, two is execution and three is audit. See figure followed by explanation for understanding the order of these processes.
- Pre-execution: Before we begin with the link building campaign, we perform both client link analysis and competitor back link analysis. We analytically refer quality websites, link popularity, page rankings, high PR web pages, domain authority, page authority, etc.After performing a substantial analysis for your link building campaign, we start with the planning and strategy building level of the campaign. We plan how to get back links, quality of back links, what kind of texts to be used in links, and so forth. Good planning is imperative in creating a successful link building campaign.The work flows as per the priority and budget.
- Execution: The execution is subdivided into integration and addition. There are varying levels possible for integration, depending upon the level of audience you wish to target. A full integration addresses all possible appropriate audiences. This might include customers, employees, business owners, industry executives, and competitors. We prefer a hierarchical approach for our clients to create an effective link building campaign.The next step will be addition, a process that can be attained only after an effective integration. We execute this portion by fusion, inclusion and gradual addition of links. Link building is mainly divided into sections such as directory submission, link exchange, article posting, social bookmarking, forum posts,etc. Overall link building contains operations such as link buying, link exchange, and link farming.
- Post-Execution: A bulky and non-directional link building process has an exact reverse effect. It degrades the page ranking. Hence, it is of the utmost importance to maintain quality in the entire link building process. It should be spam free, most ethical, research oriented, and relevant. We make a periodic quality audit for the same. We also take care that the link building is more natural and authorised, as only those links are truly link-able and not just merely due to a high level of competition.
We strongly believe that communication with our customers ensures the highest level of customer satisfaction. Generating reports section-by-section is our method of sending the Link Details Report on a daily basis and summary reporting on a monthly basis.