One of the most important techniques to draw viewers to your website is through our Pay Per Click Services(PPC), an integral component of any effective SEO campaign. Apart from “On Page” and “Off Page” SEO techniques, we can go a step further, attracting people from the sites on which they surf on a daily basis. Simply put, when a consumer in your target market is on-line shopping, they will view your ad right beside their search results. In SEO language, Pay Per Click (PPC), is an amazing way to reach your customers most often.
Our clients can choose from many PPC Strategies according to their need, type of product, and budget. There are some very basic methods, or some that require the skills of our expert designers. There are two types of PPC available, Textual and Graphical. A text oriented PPC shows Ads on search results and various other places in a Text format with keyword-rich content. In Graphical PPC, the Ads are shown in the form of Banner Ads and Pop-ups within loaded site pages, instead of only on search result pages.
We adhere to a very specific methodology and flow for PPC projects that may offer added benefits that can go beyond a simple SEO campaign strategy.
Pre-Campaign Study : Basic – In a Pre-Campaign Study, we evaluate the requirement levels of PPC, its role in the overall SEO Campaign, and other factors such as time, budget, and effectiveness.
Market – In addition, we study present market demands and strategize along with any Competitor PPC Analysis; giving us important information such as keywords in use, daily budget, cost per click, daily traffic, etc.