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Blog Services

The Importance of Blog Services in SEO

If you are seeking a product or service online, you will most likely be looking for the most informative content to guide you towards making the most informed decisions possible. After you explore all of the information available, you will probably go to whatever page your search leads to. Therefore, an informative Blog adds more to the cross-linking aspect of the SEO strategy than anything else. It serves us well in the area of Customer Education both for the subject and for the company.

Our Blog Services

There are many services available in the area of Blog Services that can be performed separately from the Overall SEO package. Blogs can serve as a separate website of that subject, and then simply lead to the main site. They provide a method of information gathering for your customers, one that gives them an opportunity to ask questions, provides a forum for discussion, and an opportunity to leave reviews on not only your product specifically but the subject as a whole. We provide fully customize-able blog designs and services and do not restrict the focus of the blog to one template. Our overall Blog Services can be summarized by the following diagram.

Blog Content

The core of the blog is the idea itself. It is of the utmost importance to begin with a useful and/or unique idea that aligns with both the company profile and SEO strategy. At first glance, the main idea of the blog may seem easy to decide – if you think of the blog as purely informational. We see the blog a bit differently – we see every post and blog article in the bigger picture. It’s not just about the specific product, but an opportunity to get people talking about common topics. Therefore, bloggers interested in other related topics can be pointed to your page as well.

For example, you may visit our blog at http://blog.theautopartsshop.com/, one that was designed to be paired with the e-commerce portal of the automotive parts site, www.theautopartshop.com It’s not just about parts, rather it covers many topics from car repair, to safe driving, to the history of the automobile.

In addition, we prepare your blog content with extra care to utilize the most effective language. Our blogs are built error free, encouraging the blogger to join the conversation and spread the word about your product or service. The blog content can be in many different formats from routine blog posts containing text, image or other media, white paper, e-books, web copy or press releases. We spend ample time writing, editing and finalizing blog content.

Using a FAQs segment, we focus on the questions that your customer might have and provide the most effective and through answers. However, the theme and exclusivity of the content depends upon the company profile and the budget. Your blog’s content is just that – solely yours. You may utilize the content for promotional purposes in any forum or marketing needs you may require.

Blog Management

To maintain proven effectiveness for your blog, it must be well managed. Obviously, blogs less visited are less effective. Therefore, we believe in maintaining every blog with a specific strategy customized as per the client profile, product profile, need and budget. A blog with SEO friendly content helps to get viewed but doesn’t necessarily hold their attention for an extended period of time. When combined with the right social media venues, blog services can talk directly to your customers. When your blog is submitted to several appropriate directories, along with tools to help you track visitors, referrals and comments, your blog is managed most effectively. We perform the following actions:

  • Active Postings
  • Promotions and Cross-Linings in Social Media Networks
  • Managing Monthly Editorial Calendar and Cycle
  • Back Links to Your Primary Site
  • Keyword Focused Contents
  • Monthly Reporting

Combination Package

In most cases, this comes as a combination package of SEO and other Online Marketing strategies. In those cases, we perform a full blog service as part of your overall SEO strategy. However, it varies with the individual need and strategy, which ultimately depends upon the company profile, product group and budget.